Naomi Campbell & Shell Helix Oil

I chose this ad because the title caught my attention.  I viewed this ad to see if there was a connection with Naomi Campbell and Shell oil.  Unfortunately, I didn't see any connection and thought the commercial lacked much information about the actual product Shell is trying to advertise.  There was no speaking during the entire commercial, just sex appeal was used.  It is obvious that the majority target audience for this brand is male.  

        The Shell company would benefit more if they tried to approach a more broad audience.  Also, many people could argue that this commercial is sexist and degrading to women.  I thought the Shell company could have made better decisions to reach a more diverse audience, because not only men need oil for their cars.  Overall, I did not find this commercial to be successful due to its strategies.





http://youtu.be/kDDX_siDooE

State Farm & Cars 2

This commercial caught my attention because I noticed that two very popular names such as, State Farm car insurance and Cars 2 the movie worked together to promote each other.  I am a fan of the first Cars 2 movie and seeing the characters of the movie in a commercial caught my interest.  I was surprised to see characters of a movie that mostly appeal to a younger audience, be used in an advertisement for car insurance which has an adult audience.  It appears as though the advertisement is used to get the attention of children which have the power to persuade their parents.  The commercial was striking because it used popular characters from the Cars 2 movie, which had already gained recognition from the first Cars movie.    

 State Farm was advertising, while including promotion for the Cars 2 movie, which was playing in theaters at the time.  This commercial seemed to target young children and families with children.  This ad attracts children who are interested in the characters of the movie Cars 2, but the message is to sell car insurance.  This is a strategic method of advertisement since State Farm is imbedding their brand in children, hoping to gain future customers, and the brand realizes that the children's parents may be watching as well.  Overall, this advertisement was successful due to its visual and popular status.  

http://youtu.be/J_beJRyq4a0

Superbowl Ad (Doritos)

This week I decided to choose a popular superbowl commercial.  During the 2010 superbowl year, this commercial spread and was shared throughout the nation.  This commercial has a comedic quality, which is displayed through the little boys actions.  Also, this commercial was only 31 seconds, which is short for a superbowl ad.  This advertisement was striking to me because the conclusion of the ad came was unexpected and surprising, which was partially why it was so funny.    

       Despite this ad being short, this Doritos commercial still became successful with the millions of viewers who have seen this ad and even continue to want to see it today.  This commercial was simple, with little dialogue and movement.  However, the comedic qualities and simplicity seemed to work for this Doritos audience.  I would say that the advertising strategies used were all of benefit for this advertisement.    



http://youtu.be/8qIkou5oNXo

30 sec. Radio Spot (Joe's guitar lessons)

http://youtu.be/tCMyO-mxnPA

Banned Mercedes Ad

This commercial is an example of an ad that shouldn't have been created or reached the air.  This ad did not receive a positive response from women, especially blonde women who felt this ad was extremely offensive.  This commercial was inappropriate and did not even quite have any relationship with the brand, which is Mercedes Benz.  I didn't recognize any connection between the brand and the message of the ad.  Advertisements like these, cause the brand to gain negative publicity and recognition from the audience. 

         It was not a good decision for the brand to air a commercial like this since their potential consumers might be blonde.  Mercedes Benz later pulled this ad for its controversial uproar.  Obviously, the advertisement strategies were not successful and caused the organization to lose money.  The organization should play it safe by staying away from personal stereotypes.  This was definitely not a successful advertisement and makes a great example of what not to do.  



http://youtu.be/l38blGqVeHc

Intel and the penguins from the movie "Madagascar"

This commercial for Intel technology quickly caught my eye as I was surfing the web, because I noticed some of my favorite characters from the movie, "Madagascar".  These sly, smart penguins would most likely attract a youthful audience, which seemed to be Intel's goal.  Intel used popular characters to advertise computers, specifically in this commercial, laptop computers, to a young audience.  I thought this commercial was fun, entertaining, and did portray a connection with the Intel brand.  There was sound, such as dance music, vibrant colors, and witty dialogue. 

         Intel was most likely successful with capturing the attention of young viewers with this commercial.  The advertisement strategies used for this advertisement were successful in quickly capturing the attention of the audience.  Popular characters from the hit movie Madagascar were used and the sound of the commercial was fast and entertaining.  The advertisement did a great job with maintaining the attention of the audience throughout the entire commercial.  Overall, this advertisement was successful due to the effective strategies used.   



http://youtu.be/7zKZLdSfCYw