This commercial is an example of an ad that shouldn't have been created or reached the air. This ad did not receive a positive response from women, especially blonde women who felt this ad was extremely offensive. This commercial was inappropriate and did not even quite have any relationship with the brand, which is Mercedes Benz. I didn't recognize any connection between the brand and the message of the ad. Advertisements like these, cause the brand to gain negative publicity and recognition from the audience.
It was not a good decision for the brand to air a commercial like this since their potential consumers might be blonde. Mercedes Benz later pulled this ad for its controversial uproar. Obviously, the advertisement strategies were not successful and caused the organization to lose money. The organization should play it safe by staying away from personal stereotypes. This was definitely not a successful advertisement and makes a great example of what not to do. http://youtu.be/l38blGqVeHc
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