This commercial for Intel technology quickly caught my eye as I was surfing the web, because I noticed some of my favorite characters from the movie, "Madagascar". These sly, smart penguins would most likely attract a youthful audience, which seemed to be Intel's goal. Intel used popular characters to advertise computers, specifically in this commercial, laptop computers, to a young audience. I thought this commercial was fun, entertaining, and did portray a connection with the Intel brand. There was sound, such as dance music, vibrant colors, and witty dialogue.
Intel was most likely successful with capturing the attention of young viewers with this commercial. The advertisement strategies used for this advertisement were successful in quickly capturing the attention of the audience. Popular characters from the hit movie Madagascar were used and the sound of the commercial was fast and entertaining. The advertisement did a great job with maintaining the attention of the audience throughout the entire commercial. Overall, this advertisement was successful due to the effective strategies used. http://youtu.be/7zKZLdSfCYw
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