Angelina's Portfolio Link

http://angelinasportfolio.weebly.com

Christmas M&M commercial

I chose this past M&M Christmas advertisement because I wanted to see an ad that was fun and family oriented.  It seems to be challenging to find an advertisement online today that is appropriate for the entire family, so I had to search for a bit to find this one.  I remember when this ad first appeared on television.  It captivated my attention back then, and still does today.  The animated characters of M&M are comedic and innocent which is striking.  Also, I find the setting of the advertisement attractive, with its decorative Christmas tree and appearance of the Santa character.

This advertisement relates to class content because it portrays many aspects which make an advertisement successful.  This advertisement for M&M uses the two popular yellow and red M&M characters which are now notable characters of the brand.  These characters are comedic, have spirit, and a personality which can captivate the attention of people of all ages.  In addition, this advertisement was created to fit the holiday season which made the advertisement more appealing since it adapted with the interests of the audience.  This commercial was overall successful because it is simple, to the point, amusing, and adapted well to the season.      

http://youtu.be/Knidq8QClHw

Dove Shampoo

I chose this Dove television advertisement because it reminded me of an aspect of an advertising strategy from class.  I remember reading about the ad strategy that was about the brand advertising an issue or crisis and then promoting the product that would resolve the issue or crisis.  I noticed that most shampoo advertisements use this strategy and Dove’s advertisements are some of the most popular.  Not too much else was striking about the television advertisement.  I actually thought it was a bit dull since it was not unique from any of the other shampoo advertisements.

This television advertisement did use the quick fix or issue resolving advertising strategy.  Also, the Dove commercial used notable figures to promote the product.  This commercial could have been more unique and creative so that it would be memorable.  Overall, I did not find this advertisement to be successful since the brand itself was hard to distinguish from other brand ads.  In addition, the commercial was also not captivating and lost my personal interest after the first few seconds.  

http://youtu.be/o0fLkYgRTCo

ADHD

I chose this advertisement because it immediately captivated my attention due to the use of a famous pop singer named Adam Levine, from the band Maroon 5.  This advertisement was to promote the message to adults to ask a doctor about symptoms or signs of ADHD because it could be possible to have ADHD even as an adult.  In addition, this commercial promoted a prescription for adult ADHD.  The only striking aspect of this commercial was the use of Adam Levine to represent this prescription medication, since Adam himself suffers from adult ADHD and uses this medication.  This commercial was simple, and to the point.

The use of a celebrity can be an effective advertisement strategy, especially if the celebrity actually uses the product their promoting.  The commercial was simple and straight to the point which will cause the audience to, more likely, remain focused and captivated by the ad.  I would say that the commercial could’ve used more colors and could’ve been a little more upbeat.  I found the commercial to be a bit dull and uninteresting because of the tone and sound of the advertisement.  Overall, this advertisement was successful but could use some minor improvements.    

http://youtu.be/E-9kbghW_00

Boots

I chose this television advertisement because I was looking for another appropriate family oriented commercial, and this one seemed to be unique.  I found this advertising striking because at first I assumed the commercial was showing a house being burglarized because of the way the wardrobe and character of the figures.  Later I realized that the advertisement displayed a group of women who get up in the early morning to go on a mission to find boots on Black Friday.  In a way, this advertisement is promoting Black Friday, the brands of boots, and the store the boots are sold at.  This strategy makes good use of promotional space and time. 

This commercial was captivating because it kept me interested since I wanted to see it through so that I could discover what the ad was about.  So, one of the strategies of this was to make it a mystery to keep the audience captivated.  Another strategy of this advertisement was to promote multiple brands from the same outlet.  Overall, this commercial was successful because it was mysterious and intriguing.  The end came to a surprise when I realized it was about Black Friday and women getting boots.

http://youtu.be/WL2gFLByMcE

Trixy Stix

I saw this advertisement during the time that I was watching a show on the internet.  This ad caught my eye because it spoke of a familiar candy named "Trixy Stix", yet the content of this message was a bit confusing to me.  There were continuous shots of models, dressed in high fashion, flashing on the screen, with images of diamonds in the background.  These models were posing with the powdered candy.  In addition, the flavors of the Trixy Stix candy did not sound like a sweet treat.  Instead, the flavors expressed sounded like purely powdered herbs or spices. 

This candy did not sound delicious to me, and I would not want to try those flavors.  Also, the ad focused too much on the models and not enough on selling the product.  I can say that this ad did not seem to appeal to average children or young teens.  This ad seemed to target young women more than any other population.  However, from the images and flavors shown, I am personally not persuaded.  I did not find this advertisement to be successful because the message of the ad was unclear. 



http://youtu.be/Yu2ZLLvN1n0

Windows Phone 7

This ad for Microsoft's Windows Phone 7 is promoting the Windows applications for the Samsung Focus from AT&T.  I chose this television advertisement because instead of feauturing people, the main focus was the product, which is what I was looking for.  The product was the focul point throughout the entire commercial and the only things human were the hands of  man.  This commercial was striking because it showed all of the different feautures and applications of the phone.  It was also memorable because of the strategies used. 

This commercial has music that grabs the viewers attention, constant transitions of different views of the Samsung Smartphone, and attractive range of colors to gain visual attention.  Also, the narration explains some of the features of the Windows phone during the commercial.  In addition, I thought the commercial was giving too much information over a short period of time, which was distracting and difficult to understand.  This commercial seems to be successful overall.  However, I thought the transitions of the screen shots moved too quickly and was too busy. 

http://youtu.be/HcLU4viu6-8

:30 TV Spot (Wholistic Wellness)

http://youtu.be/FFUdyLh_Cws

Adidas Parkour

This ad caught my attention because it is unlike most other ads.  There was no voice to describe the brand while the commercial was running.  Instead, there was techno music playing as the surround sound and with each frame of the commercial there was a small paragraph to describe the features or concept of the brand.  Even though there was no voice over for this commercial, I still found it interesting because of the techno music and captivating action photo shots of the models.  I was so curious about the brand and commercial that I did try to read the paragraphs of information on each frame. 

     I thought this ad was effective because of the fact that it is an unordinary commercial, which might create curiosity and interest.  This advertisement was unique and unlike any advertisement I ever experienced.  This ad was overall successful because it kept me interested from beginning to end. 





http://youtu.be/V3QPSv2jO1o

Shrek Happy Meals

This commercial for McDonalds Happy Meals aired in 2010, used the characters and theme of the movie "Shrek Forever After" to appeal to young children.  Because of the high rate of childhood obesity in this country, there are now laws about companies advertising to children.  However, at this time the ad was very popular because of the attraction children had to the Shrek movies.  This McDonalds commercial was striking because it was amusing and had some of my favorite characters.  The colors and image were also captivating.

         Both the movie "Shrek Forever After", and McDonalds used each other to gain recognition and promotion with the young target audience.  McDonalds was promoting the children’s Happy Meal, and Dreamworks was promoting their movie.    Using popular characters of a movie was an effective strategy to capture the attention of children.  The children will want a Happy Meal and to see the new Shrek in theaters.  These two brands seem to have successfully integrated their promotions to the audience.  



http://youtu.be/oV6fB22JJEc

Naomi Campbell & Shell Helix Oil

I chose this ad because the title caught my attention.  I viewed this ad to see if there was a connection with Naomi Campbell and Shell oil.  Unfortunately, I didn't see any connection and thought the commercial lacked much information about the actual product Shell is trying to advertise.  There was no speaking during the entire commercial, just sex appeal was used.  It is obvious that the majority target audience for this brand is male.  

        The Shell company would benefit more if they tried to approach a more broad audience.  Also, many people could argue that this commercial is sexist and degrading to women.  I thought the Shell company could have made better decisions to reach a more diverse audience, because not only men need oil for their cars.  Overall, I did not find this commercial to be successful due to its strategies.





http://youtu.be/kDDX_siDooE

State Farm & Cars 2

This commercial caught my attention because I noticed that two very popular names such as, State Farm car insurance and Cars 2 the movie worked together to promote each other.  I am a fan of the first Cars 2 movie and seeing the characters of the movie in a commercial caught my interest.  I was surprised to see characters of a movie that mostly appeal to a younger audience, be used in an advertisement for car insurance which has an adult audience.  It appears as though the advertisement is used to get the attention of children which have the power to persuade their parents.  The commercial was striking because it used popular characters from the Cars 2 movie, which had already gained recognition from the first Cars movie.    

 State Farm was advertising, while including promotion for the Cars 2 movie, which was playing in theaters at the time.  This commercial seemed to target young children and families with children.  This ad attracts children who are interested in the characters of the movie Cars 2, but the message is to sell car insurance.  This is a strategic method of advertisement since State Farm is imbedding their brand in children, hoping to gain future customers, and the brand realizes that the children's parents may be watching as well.  Overall, this advertisement was successful due to its visual and popular status.  

http://youtu.be/J_beJRyq4a0

Superbowl Ad (Doritos)

This week I decided to choose a popular superbowl commercial.  During the 2010 superbowl year, this commercial spread and was shared throughout the nation.  This commercial has a comedic quality, which is displayed through the little boys actions.  Also, this commercial was only 31 seconds, which is short for a superbowl ad.  This advertisement was striking to me because the conclusion of the ad came was unexpected and surprising, which was partially why it was so funny.    

       Despite this ad being short, this Doritos commercial still became successful with the millions of viewers who have seen this ad and even continue to want to see it today.  This commercial was simple, with little dialogue and movement.  However, the comedic qualities and simplicity seemed to work for this Doritos audience.  I would say that the advertising strategies used were all of benefit for this advertisement.    



http://youtu.be/8qIkou5oNXo

30 sec. Radio Spot (Joe's guitar lessons)

http://youtu.be/tCMyO-mxnPA

Banned Mercedes Ad

This commercial is an example of an ad that shouldn't have been created or reached the air.  This ad did not receive a positive response from women, especially blonde women who felt this ad was extremely offensive.  This commercial was inappropriate and did not even quite have any relationship with the brand, which is Mercedes Benz.  I didn't recognize any connection between the brand and the message of the ad.  Advertisements like these, cause the brand to gain negative publicity and recognition from the audience. 

         It was not a good decision for the brand to air a commercial like this since their potential consumers might be blonde.  Mercedes Benz later pulled this ad for its controversial uproar.  Obviously, the advertisement strategies were not successful and caused the organization to lose money.  The organization should play it safe by staying away from personal stereotypes.  This was definitely not a successful advertisement and makes a great example of what not to do.  



http://youtu.be/l38blGqVeHc

Intel and the penguins from the movie "Madagascar"

This commercial for Intel technology quickly caught my eye as I was surfing the web, because I noticed some of my favorite characters from the movie, "Madagascar".  These sly, smart penguins would most likely attract a youthful audience, which seemed to be Intel's goal.  Intel used popular characters to advertise computers, specifically in this commercial, laptop computers, to a young audience.  I thought this commercial was fun, entertaining, and did portray a connection with the Intel brand.  There was sound, such as dance music, vibrant colors, and witty dialogue. 

         Intel was most likely successful with capturing the attention of young viewers with this commercial.  The advertisement strategies used for this advertisement were successful in quickly capturing the attention of the audience.  Popular characters from the hit movie Madagascar were used and the sound of the commercial was fast and entertaining.  The advertisement did a great job with maintaining the attention of the audience throughout the entire commercial.  Overall, this advertisement was successful due to the effective strategies used.   



http://youtu.be/7zKZLdSfCYw