I chose this advertisement because it immediately captivated my attention due to the use of a famous pop singer named Adam Levine, from the band Maroon 5. This advertisement was to promote the message to adults to ask a doctor about symptoms or signs of ADHD because it could be possible to have ADHD even as an adult. In addition, this commercial promoted a prescription for adult ADHD. The only striking aspect of this commercial was the use of Adam Levine to represent this prescription medication, since Adam himself suffers from adult ADHD and uses this medication. This commercial was simple, and to the point.
The use of a celebrity can be an effective advertisement strategy, especially if the celebrity actually uses the product their promoting. The commercial was simple and straight to the point which will cause the audience to, more likely, remain focused and captivated by the ad. I would say that the commercial could’ve used more colors and could’ve been a little more upbeat. I found the commercial to be a bit dull and uninteresting because of the tone and sound of the advertisement. Overall, this advertisement was successful but could use some minor improvements.
http://youtu.be/E-9kbghW_00
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