I chose this Dove television advertisement because it reminded me of an aspect of an advertising strategy from class. I remember reading about the ad strategy that was about the brand advertising an issue or crisis and then promoting the product that would resolve the issue or crisis. I noticed that most shampoo advertisements use this strategy and Dove’s advertisements are some of the most popular. Not too much else was striking about the television advertisement. I actually thought it was a bit dull since it was not unique from any of the other shampoo advertisements.
This television advertisement did use the quick fix or issue resolving advertising strategy. Also, the Dove commercial used notable figures to promote the product. This commercial could have been more unique and creative so that it would be memorable. Overall, I did not find this advertisement to be successful since the brand itself was hard to distinguish from other brand ads. In addition, the commercial was also not captivating and lost my personal interest after the first few seconds.
http://youtu.be/o0fLkYgRTCo
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