Dove Shampoo

I chose this Dove television advertisement because it reminded me of an aspect of an advertising strategy from class.  I remember reading about the ad strategy that was about the brand advertising an issue or crisis and then promoting the product that would resolve the issue or crisis.  I noticed that most shampoo advertisements use this strategy and Dove’s advertisements are some of the most popular.  Not too much else was striking about the television advertisement.  I actually thought it was a bit dull since it was not unique from any of the other shampoo advertisements.

This television advertisement did use the quick fix or issue resolving advertising strategy.  Also, the Dove commercial used notable figures to promote the product.  This commercial could have been more unique and creative so that it would be memorable.  Overall, I did not find this advertisement to be successful since the brand itself was hard to distinguish from other brand ads.  In addition, the commercial was also not captivating and lost my personal interest after the first few seconds.  

http://youtu.be/o0fLkYgRTCo

ADHD

I chose this advertisement because it immediately captivated my attention due to the use of a famous pop singer named Adam Levine, from the band Maroon 5.  This advertisement was to promote the message to adults to ask a doctor about symptoms or signs of ADHD because it could be possible to have ADHD even as an adult.  In addition, this commercial promoted a prescription for adult ADHD.  The only striking aspect of this commercial was the use of Adam Levine to represent this prescription medication, since Adam himself suffers from adult ADHD and uses this medication.  This commercial was simple, and to the point.

The use of a celebrity can be an effective advertisement strategy, especially if the celebrity actually uses the product their promoting.  The commercial was simple and straight to the point which will cause the audience to, more likely, remain focused and captivated by the ad.  I would say that the commercial could’ve used more colors and could’ve been a little more upbeat.  I found the commercial to be a bit dull and uninteresting because of the tone and sound of the advertisement.  Overall, this advertisement was successful but could use some minor improvements.    

http://youtu.be/E-9kbghW_00

Boots

I chose this television advertisement because I was looking for another appropriate family oriented commercial, and this one seemed to be unique.  I found this advertising striking because at first I assumed the commercial was showing a house being burglarized because of the way the wardrobe and character of the figures.  Later I realized that the advertisement displayed a group of women who get up in the early morning to go on a mission to find boots on Black Friday.  In a way, this advertisement is promoting Black Friday, the brands of boots, and the store the boots are sold at.  This strategy makes good use of promotional space and time. 

This commercial was captivating because it kept me interested since I wanted to see it through so that I could discover what the ad was about.  So, one of the strategies of this was to make it a mystery to keep the audience captivated.  Another strategy of this advertisement was to promote multiple brands from the same outlet.  Overall, this commercial was successful because it was mysterious and intriguing.  The end came to a surprise when I realized it was about Black Friday and women getting boots.

http://youtu.be/WL2gFLByMcE