I chose this television advertisement because I was looking for another appropriate family oriented commercial, and this one seemed to be unique. I found this advertising striking because at first I assumed the commercial was showing a house being burglarized because of the way the wardrobe and character of the figures. Later I realized that the advertisement displayed a group of women who get up in the early morning to go on a mission to find boots on Black Friday. In a way, this advertisement is promoting Black Friday, the brands of boots, and the store the boots are sold at. This strategy makes good use of promotional space and time.
This commercial was captivating because it kept me interested since I wanted to see it through so that I could discover what the ad was about. So, one of the strategies of this was to make it a mystery to keep the audience captivated. Another strategy of this advertisement was to promote multiple brands from the same outlet. Overall, this commercial was successful because it was mysterious and intriguing. The end came to a surprise when I realized it was about Black Friday and women getting boots.
http://youtu.be/WL2gFLByMcE
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