Trixy Stix

I saw this advertisement during the time that I was watching a show on the internet.  This ad caught my eye because it spoke of a familiar candy named "Trixy Stix", yet the content of this message was a bit confusing to me.  There were continuous shots of models, dressed in high fashion, flashing on the screen, with images of diamonds in the background.  These models were posing with the powdered candy.  In addition, the flavors of the Trixy Stix candy did not sound like a sweet treat.  Instead, the flavors expressed sounded like purely powdered herbs or spices. 

This candy did not sound delicious to me, and I would not want to try those flavors.  Also, the ad focused too much on the models and not enough on selling the product.  I can say that this ad did not seem to appeal to average children or young teens.  This ad seemed to target young women more than any other population.  However, from the images and flavors shown, I am personally not persuaded.  I did not find this advertisement to be successful because the message of the ad was unclear. 



http://youtu.be/Yu2ZLLvN1n0

Windows Phone 7

This ad for Microsoft's Windows Phone 7 is promoting the Windows applications for the Samsung Focus from AT&T.  I chose this television advertisement because instead of feauturing people, the main focus was the product, which is what I was looking for.  The product was the focul point throughout the entire commercial and the only things human were the hands of  man.  This commercial was striking because it showed all of the different feautures and applications of the phone.  It was also memorable because of the strategies used. 

This commercial has music that grabs the viewers attention, constant transitions of different views of the Samsung Smartphone, and attractive range of colors to gain visual attention.  Also, the narration explains some of the features of the Windows phone during the commercial.  In addition, I thought the commercial was giving too much information over a short period of time, which was distracting and difficult to understand.  This commercial seems to be successful overall.  However, I thought the transitions of the screen shots moved too quickly and was too busy. 

http://youtu.be/HcLU4viu6-8

:30 TV Spot (Wholistic Wellness)

http://youtu.be/FFUdyLh_Cws

Adidas Parkour

This ad caught my attention because it is unlike most other ads.  There was no voice to describe the brand while the commercial was running.  Instead, there was techno music playing as the surround sound and with each frame of the commercial there was a small paragraph to describe the features or concept of the brand.  Even though there was no voice over for this commercial, I still found it interesting because of the techno music and captivating action photo shots of the models.  I was so curious about the brand and commercial that I did try to read the paragraphs of information on each frame. 

     I thought this ad was effective because of the fact that it is an unordinary commercial, which might create curiosity and interest.  This advertisement was unique and unlike any advertisement I ever experienced.  This ad was overall successful because it kept me interested from beginning to end. 





http://youtu.be/V3QPSv2jO1o

Shrek Happy Meals

This commercial for McDonalds Happy Meals aired in 2010, used the characters and theme of the movie "Shrek Forever After" to appeal to young children.  Because of the high rate of childhood obesity in this country, there are now laws about companies advertising to children.  However, at this time the ad was very popular because of the attraction children had to the Shrek movies.  This McDonalds commercial was striking because it was amusing and had some of my favorite characters.  The colors and image were also captivating.

         Both the movie "Shrek Forever After", and McDonalds used each other to gain recognition and promotion with the young target audience.  McDonalds was promoting the children’s Happy Meal, and Dreamworks was promoting their movie.    Using popular characters of a movie was an effective strategy to capture the attention of children.  The children will want a Happy Meal and to see the new Shrek in theaters.  These two brands seem to have successfully integrated their promotions to the audience.  



http://youtu.be/oV6fB22JJEc