This ad for Microsoft's Windows Phone 7 is promoting the Windows applications for the Samsung Focus from AT&T. I chose this television advertisement because instead of feauturing people, the main focus was the product, which is what I was looking for. The product was the focul point throughout the entire commercial and the only things human were the hands of man. This commercial was striking because it showed all of the different feautures and applications of the phone. It was also memorable because of the strategies used.
This commercial has music that grabs the viewers attention, constant transitions of different views of the Samsung Smartphone, and attractive range of colors to gain visual attention. Also, the narration explains some of the features of the Windows phone during the commercial. In addition, I thought the commercial was giving too much information over a short period of time, which was distracting and difficult to understand. This commercial seems to be successful overall. However, I thought the transitions of the screen shots moved too quickly and was too busy.
http://youtu.be/HcLU4viu6-8
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