This ad caught my attention because it is unlike most other ads. There was no voice to describe the brand while the commercial was running. Instead, there was techno music playing as the surround sound and with each frame of the commercial there was a small paragraph to describe the features or concept of the brand. Even though there was no voice over for this commercial, I still found it interesting because of the techno music and captivating action photo shots of the models. I was so curious about the brand and commercial that I did try to read the paragraphs of information on each frame.
I thought this ad was effective because of the fact that it is an unordinary commercial, which might create curiosity and interest. This advertisement was unique and unlike any advertisement I ever experienced. This ad was overall successful because it kept me interested from beginning to end. http://youtu.be/V3QPSv2jO1o
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