Shrek Happy Meals

This commercial for McDonalds Happy Meals aired in 2010, used the characters and theme of the movie "Shrek Forever After" to appeal to young children.  Because of the high rate of childhood obesity in this country, there are now laws about companies advertising to children.  However, at this time the ad was very popular because of the attraction children had to the Shrek movies.  This McDonalds commercial was striking because it was amusing and had some of my favorite characters.  The colors and image were also captivating.

         Both the movie "Shrek Forever After", and McDonalds used each other to gain recognition and promotion with the young target audience.  McDonalds was promoting the children’s Happy Meal, and Dreamworks was promoting their movie.    Using popular characters of a movie was an effective strategy to capture the attention of children.  The children will want a Happy Meal and to see the new Shrek in theaters.  These two brands seem to have successfully integrated their promotions to the audience.  



http://youtu.be/oV6fB22JJEc