This commercial caught my attention because I noticed that two very popular names such as, State Farm car insurance and Cars 2 the movie worked together to promote each other. I am a fan of the first Cars 2 movie and seeing the characters of the movie in a commercial caught my interest. I was surprised to see characters of a movie that mostly appeal to a younger audience, be used in an advertisement for car insurance which has an adult audience. It appears as though the advertisement is used to get the attention of children which have the power to persuade their parents. The commercial was striking because it used popular characters from the Cars 2 movie, which had already gained recognition from the first Cars movie.
State Farm was advertising, while including promotion for the Cars 2 movie, which was playing in theaters at the time. This commercial seemed to target young children and families with children. This ad attracts children who are interested in the characters of the movie Cars 2, but the message is to sell car insurance. This is a strategic method of advertisement since State Farm is imbedding their brand in children, hoping to gain future customers, and the brand realizes that the children's parents may be watching as well. Overall, this advertisement was successful due to its visual and popular status.
http://youtu.be/J_beJRyq4a0
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